But now Samsung has denied Apple the opportunity of having micro LED displays in its iPhones in a game-changing strategic move that could alter the smartphone market. This is another indication towards the rivalry and interdependent nature of the giants in the tech world.
In many ways, the future of displays will be complemented by micro-LED technology in comparison with OLED screens, which is characterized by higher brightness, low energy consumption, and longer life. Apple works on technology of micro-LED: Apple wants to use micro-LED for the new display for a special device.
But Samsung’s strength in micro-LED shows dominant control that has made Apple’s work harder. Since Samsung plays a large role in the production of micro-LED panels, it is a major supplier for the industry. Such a restriction of micro-LED technology’s availability to Samsung ensures that Apple does not have as much freedom to use this innovative display in the most popular iPhone models.
This state of things comes as no surprise and shows some aspects of the rivalry and influence in the sphere of technology. This relationship involves that the two companies Apple and Samsung are competing in the world of smart phones but also share mutual dependency as business partners and suppliers. Samsung’s refusal to sell micro-LED panels to Apple shows that competition in the mobile industry is indeed as wild as it can get.
This can prove a major blow to the dynamic company like Apple that is always inclined towards pursuing new avenues of innovation; hence this may force the company to revamp its roadmap for traditional display technology or look for other means of achieving the much desired level of innovation. Regardless, both payoffs will continue to encourage Apple to expand its internal research and development or seek avenues of cooperation with other micro-LED manufacturers to achieve the better performance of the innovative smartphone display.
The technological competition between Samsung and Apple will also naturally contribute to developing the future of the Smartphone industry where Apple will keep competing with Samsung to achieve the latter’s dream of becomes the world’s no.
