What’s alleged to be a trend change within the smartphone industry, Apple is now closing in on Samsung as far as the number of mobile devices sold is concerned. This milestone is a positive sign for Apple – it underscores strong consumer demand, and aggressive market share.
The recent sales statistics from one of the leading market research firms indicates that apple has strategically overtaken Samsung in the race to take the first spot of the major Smartphone producers globally. This is mainly because the Apple’s latest release of new versions of iPhone has greatly impressed consumers and gained popularity in almost all parts of the globe. Designs incorporating brilliant camera systems, robust processors, and interchangeability with other hardware devices also the Apple line of products have made the new iPhones extremely appealing.
Furthermore, extensive marketing by Apple as well as branding has helped to boost the sales volumes. The company employs highly effective principles to instill loyalty and a perception of exclusivity and excellence in their products.
At the same time, competitors to the Android platform have become more aggressive in their markets share targeting Samsung. During this time, Samsung remains a dominant force with its superior innovations and the wide range of products on the market, but it loses a stronger grip on it due to intense competition.
This change in market dominance is an indicator that the smartphone market can seriously evolve in a short period of time with simple consumer attitudes towards mobile technology. Therefore, the current achievement – overtake Samsung in the global market – can be considered as a result of the latest products or the successful marketing tactics and other aspects of doing business in the industry.
Both companies are currently trying to come up with the next hugely popular devices to market to the masses, so the stakes are high for them, and the competition over the weekends will be fierce.
