Samsung reignites rivalry with Apple in cheeky advert Apple versus Samsung battle is reignited with its new video ad Samsung is the latest company to take another stab at Apple with its latest advertisement. The online ad has become popular for its subtle mocking at the disadvantages of Apple products as well for setting Samsung as a manufacturer of creative and worthy alternative for Apple smartphones.
The ad opens up to pictures of Samsung’s latest Galaxy phone being compared side by side with the latest iPhone. Samsung demonstrates its most elaborate and advanced functions like the foldable screens, the camera system, and the ultra-fast charging. This direct comparison is significant because Samsung makes a point that it is doing everything possible to revolutionize the smartphone market, and does a little hint of how Apple has lagged behind in this regard.
For instance, a group of friends are shown using the multi-device capabilities of an interface of a Samsung foldable phone. The iPhone user is trying to keep his cool, looking surprised yet somewhat curious from the fact that they also appear envious of Samsung’s design. The feeling of traversing through time and seeing the future of everyday life in mobile devices in the Samsung users’ hands is beautifully captured in this visual narrative.
The ad also plays humorously and shows an Apple fan waiting anxiously for Apple’s event but ends up being bummed he got what Samsung users have since acquired in their phones. This scene finales Samsung’s interpretation that it is at the forefront of innovation and that Apple is just a fair follower.
Contestative advertising is not a new concept in advertising but what Samsung has done is unique in how it has approached this while incorporating some humor and fun into the mix. By avoiding beating the competitor’s drum itself like apple and volvo, Samsung entertains the viewer but also clearly shows its leading position in the smartphone industry. This ad campaign is a clear message to consumers: Samsung is one of the top brands for all the latest technology buffs.
