CES 2024 has already begun in Vegas – as it does every January – when the major tech companies – and many indie ones – showcase early looks at prototypes and new consumer products. Amazon just announced Matter Casting, which in a way translates to AirPlay, focusing on its devices.
Amazon unveils Matter Casting, interoperable alternative to AirPlay.
For now, it only works inside Prime Video on the Echo Show displays. It is expected to Roll Out on Fire TV shortly and will support Several Streaming Services, Including Pluto TV, Sling TV, Starz, Plex, and More.
But it is crucially necessary that it may be appropriate to different corresponding applications in order that it would be considered as a key competitor. They also have the ability to activate this on their TV sets and firestick devices. Amazon has been trying to get the home automation and noob markets with its many home devices.
At the moment, AirPlay is more competitive, but nevertheless, it remains “closed” in relation to the work with the original devices of Apple. With an iPhone, iPad, or Mac, users could share their screen to an Apple TV, Mac, and even some third-party devices, such as Samsung or LG Smart TVs, for a more immersive viewing experience. Google has Chromecast and a similar a feature called Google Cast. Will the Casting Better with Amazon Matter?
This does not include supporting the Matter standard.
Amazon’s Alexa has joined Apple and Google in the widely adopted Matter video streaming standard for accessories that work together on TVs. The intention is that it is not based only on one platform but rather the ownership of one of these devices.
There must be an effort for iPhones, iPads, Macs, and even Android devices to push content to Amazon devices. This helps and works in the interests of all participants and is focused on interoperability, which Amazon wants to advance to the next level in the context of content consumption.
Is Matter Likely to Have the Expected Reach? Meanwhile, we will see how long the roll Fire TV support, this is a key portal for Matter to think like AirPlay or Google Cast.
